Write to me at simon@drsimonlandry.com

Hi! I’m Simon Landry

Scientist | Innovator | Communicator

I am knowledge mobilization officer with York University’s VISTA vision science research program where I communicate biological (ex: VR, AR, fundamental) and computer (ex: AI, ML, robotic) vision breakthroughs for maximum impact.

Meet Simon

About Me

I use the scientific method to find hidden messages in data and find the best strategy to communicate its importance.

My academic background has given me rigorous research abilities while my industry experience has given me the skills to translate findings into actionable strategies.

Skills & abilities


My Specialities


Using the scientific method to provide elegant solutions to complex problems


Finding or creating technological solutions for novel problems


Finding the appropriate medium and message to convey information

 Language skills



Sept 2012 - May 2017 Ph.D. in Biomedical Sciences, Audiology Université de Montréal, Montréal, Canada
Sept 2010 - Aug 2012 M.Sc. Kinanthropology Université du Québec à Montréal, Montréal, Canada
Sept 2004 - May 2008 B.Sc. Psychology, major: Neuroscience, minor: Entrepreneurship Bishop’s University, Lennoxville, Canada

Hobbies & Interests



Virtual reality


Expert at applying the scientific method

I use the scientific method to find elegant solutions to complex problems ranging from human behaviour to business intelligence. I have a Ph.D. in biomedical sciences and years of experience in early-stage startups. This unique background allows me to bring rigorous academic testing standards to a business application.


Authored peer-reviewed scientific publications

  • SP Landry, F Champoux (2017). Long-Term Musical Training Alters Tactile Temporal-Order Judgment. Multisensory Research.
  • SP Landry, A Fuente (2017). Dichotic listening deficit associated with solvent exposure. Otology & Neurotology.
  • SP Landry, F Champoux (2017). Musicians react faster and are better multisensory integrators. Brain and Cognition.
  • M Maheu, A Sharp, SP Landry, F Champoux (2017). Sensory reweighting after loss of auditory cues in healthy adults. Gait & Posture.
  • M Maheu, P Fournier, SP Landry, MS Houde, F Champoux, I Saliba (2017). Structural and functional changes of cortical and subcortical structures following peripheral vestibular damage in humans. European Archives of Oto-Rhino-Laryngology.
  • SP Landry, A Sharp, S Pagé, F Champoux (2016). Temporal and spectral audiotactile interactions in musicians. Experimental Brain Research.
  • S Pagé, A Sharp, SP Landry, F Champoux (2016). Short-term visual deprivation can enhance spatial release from masking. Neuroscience Letters.
  • MS Houde, SP Landry, S Pagé, M Maheu, F Champoux (2016). Body Perception and Action Following Deafness. Neural Plasticity.
  • SP Landry, S Pagé, DM Shiller, JF Lepage, H Théoret, F Champoux (2015). Auditory imagery forces motor action. NeuroReport.
  • M Maheu, MS Houde, SP Landry, F Champoux (2015). The effects of aging on clinical vestibular evaluations. Frontiers in Neurology.
  • SP Landry, JP Guillemot, F Champoux (2014). Audiotactile interaction can change over time in cochlear implant users. Frontiers in human neuroscience.
  • SP Landry, JP Guillemot, F Champoux (2013). Temporary Deafness Can Impair Multisensory Integration A Study of Cochlear-Implant Users. Psychological Science.
  • SP Landry, DM Shiller, F Champoux (2013). Short-term visual deprivation improves the perception of harmonicity. Journal of Experimental Psychology: Human Perception and Performance.
  • S Landry, BA Bacon, J Leybaert, JP Gagné, F Champoux (2012). Audiovisual segregation in cochlear implant users. PloS One.
  • S Landry, J Lévesque, F Champoux (2012). Brain Plasticity an Obstacle for Cochlear Implant Rehabilitation. The Hearing Journal.


Business intelligence

  • Developedcompetitive intelligence database
  • Converted internal and competitor qualitative information to quantitative data
  • Performed market segmentation analysis for street art mobile applications and virtual reality haptic devices
  • Maintained deep understanding of products in the field of auditory biomedical devices

User testing

  • Recruited users for testing and ran unbiased user interviews
  • Designed, ran, and analyzed surveys and other quantitative research
  • Analyzed and synthesized user experience research findings into actionable insights that informed and inspired application design
  • Ran website A/B testing using Unbounce
  • Interpreted application layout efficiency using Google Analytics User Flow reports

Grant and intellectual property authorship

  • Successfully applied to govenmental scientific funding granting agencies (Canadian Institutes of Health, Fonds de Recherche du Québec – Santé)
  • Contributed to the authorship of a filed utility patent and produced its technical illustrations
  • Collaborated in the authorship of a National Science Foundation grant report

A background in innovation

I founded Graffmap, a global street-art community. After a successful Kickstarter campaign to raise funding to develop a mobile application, Graffmap grew to include over 800 street-art enthusiasts and eventually identify 1800 pieces of street-art around the world. Post Graffmap, I joined the National Science Foundation backed venture Tactai as user experience lead. I apply my expertise in human perception to create immersive virtual reality (VR) experiences through touch (haptics).

A mobile app for street art

Founded Graffmap, a mobile application to share and discover street art around the world.

Graffmap used emerging mobile application technologies to discover nearby street art, allowing users to easily upload pictures, and to discover street art collections from international festivals.

At its completion, Graffmap had established a global community of over 800 users and collected pictures ofover 1800 walls from around the world.

A device to touch virtual reality

Independently developed a prototype to touch objects in virtual reality (see blog post).

This prototype caught the attention of Tactai, an NSF-funded startup. Upon meeting, we realized we share the same vision for the importance of touch in the future of virtual reality.

I have been User Experience Lead at Tactai since 2016 where I apply my expertise in human perception to create the most immersive user experience with touch in VR. My role as an innovator with Tactai has led to radio and television interviews.

Trained in Neurotechnology Innovation and Commercialization

Selected to participate in the Institute in Neurotechnology Innovation, Commercialization and Entrepreneurship, a competitive Natural Sciences and Engineering Research Council of Canada-funded training program for researchers in neuroscience.

Received training at Dalhousie University on understanding neurotechnology and its potential commercial applications in the diagnosis and treatment of nervous system disorders. This included training in the process of innovation and product design, core principles of intellectual property, media communications, and using the lean startup methodology.


Communicating complex messages

I believe the key to successfully communicating any message is first understanding the audience’s perspective. I consider myself a storyteller using the scientific method to seek the story hidden in the data. I have years of experience communicating these stories through peer-reviewed scientific articles and oral presentations at international conferences.

Brand Identity

I created a cohesive and authentic brand identity to connect with Graffmap community members.

After consulting with various artists, community leaders, galleries, festivals and street-art enthusiasts, I better understood their perspective and passion for street art. It also provided the brand with authenticity and approval from the community.

The  marketing campaign for the launch combined the traditional start-up social media presence with a graffiti-inspired guerilla marketing strategy. Even years after this campaign, several of Graffmap’s stickers can still be found around Montreal.

YouTube Channel

I launched a YouTube channel to create accessible high-quality francophone neuroscientific content. The channel contains a series of 5-minute capsules resuming neuroscientific concepts. I write, host and edit all the content.

The channel is in Acadian French, a regional dialect from New Brunswick. The purpose of using this language was to provide relatable scientific content to inspire the next generation of Acadians to enter science, technology, engineering, and mathematics (STEM) fields with confidence.

The channel has received coverage from CBC Radio.

Teaching and Scientific Outreach

Scientific Advisor for Film

Participated as a scientific advisor on the Sloan Foundation-backed biography of Alexander Graham Bell.


Taught English as a second language at a public middle school in Suwon, South Korea, where I earned my Teaching English as a Foreign Language (TEFL) certification.


Several of my publications have been featured in mainstream press including the Huffington Post, NBC News, and Science Update.

Co-founded and organized an annual research conference for students to disseminate their research findings.

Member of the Brain Awareness Week Montreal executive committee, a volunteer organization to promote neuroscience awareness in public schools.

Don’t hesitate to contact me!

Send me a message - I will respond as fast as I can!