I created a cohesive and authentic brand identity to connect with Graffmap community members.
After consulting with various artists, community leaders, galleries, festivals and street-art enthusiasts, I better understood their perspective and passion for street art. It also provided the brand with authenticity and approval from the community.
The marketing campaign for the launch combined the traditional start-up social media presence with a graffiti-inspired guerilla marketing strategy. Even years after this campaign, several of Graffmap’s stickers can still be found around Montreal.